Tuesday, 17 June 2014

Target reaffirms commitment to Canada in video


Target is trying to show it is serious about fixing the problems from its bumpy launch in Canada by doing something very Canadian — apologizing.

In a YouTube video sent out on social media this week by new president Mark Schindele, several of the company's 20,000 employees are shown speaking frankly about how committed the company is to fixing the problems encountered in the retail chain's poorly executed launch in Canada
A diverse set of employees — from marketing executives to in-store employees — are each shown telling the first-person stories of the work being done behind the scenes.

"Maybe we didn't put our best foot forward," the company's chief legal counsel, Damien Liddle, says at one point. "We're working really hard to give everybody that unique target experience."

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